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Retailers can exploit retail marketing more effectively if they understand that structural retail marketing. Retail shopping has entered the era of digital transformation, forcing traditional brickandmortar businesses to adapt to new ecommerce and mobilecommerce models to. These notes are highly recommended for mba or pgdm management students. Retail management is the process of bringing the ultimate user to the main producer through a series of stages where retailing is the last one. Provide us with the ebook title, author, short description, download url and a downloadable ebook cover. Introduction it was the best of times, it was the worst of times.
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